Media Releases


Liberals backing regional manufacturing to rebuild careers, communities, and confidence.

Regional Victoria will become our state’s manufacturing powerhouse with new career paths for young people and opportunities for businesses to expand and invest being a key priority of an elected Liberal Coalition Government.

The Liberal Member for Northern Victoria Wendy Lovell hosted Victorian Liberal Leader Matthew Guy in Shepparton on Wednesday and visited local manufacturer Med-Con to launch a $1 billion investment in the future of country communities.

As part of the $2.5 billion Rebuilding Jobs, Bringing Manufacturing Home program, the unprecedented $1 billion regional spend will drive new jobs, strengthen regional economies, and restore business confidence at a crucial point in our state’s recovery.

This program will focus on key areas of competitive advantage including healthcare, food, fibre and beverages, rare earth and mineral processing and will support both short-term expansion and longer-term development opportunities.

It will support businesses to expand or replace imports with manufacturing operations to be in regional communities, in turn driving new career opportunities in secure, long-term employment.

After suffering the world’s longest lockdown, Victoria has the highest unemployment in the nation, with record debt and shattered mental health due to a loss of purpose and our way of life.

Too often, regional Victorian families and businesses were caught up in Daniel Andrews’ one-size-fits-all lockdown laws and have suffered significant economic and emotional hardship.

Now, more than ever, regional Victoria needs a government it can trust to consider the needs of all Victorians – not just those who live in Melbourne – to recover and rebuild with confidence.

Instead of debt-fuelled major projects for Melbourne, the Victorian Liberal’s plan will reinvigorate small and family businesses across the regions and help rebuild and support communities from the ground up.

Comment attributable to Victorian Liberal Leader, Matthew Guy:

“Victoria’s largest ever investment in manufacturing will mean not just jobs but careers for local communities desperate to rebuild and recover.

“Under our plan, $1 billion will be invested in regional projects to support communities across regional Victoria becoming manufacturing hubs once again.

“Local careers underpin local communities, and we will deliver better choices and more confidence for regional workers and businesses.”

Comments attributable to Member for Northern Victoria Wendy Lovell:

“Med-Con came to the rescue of governments all around the country by supplying high quality surgical-grade masks at the height of the pandemic and the company is a great example of the importance of regional manufacturing in driving the Victorian economy.

“Our $1 billion investment will allow regional manufacturers like Med-Con to expand the ability to produce critical supplies locally that have been lost to overseas companies.”


Media Contact:  Jason Kelly         0413 103 240  



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